A former celebrity stylist, Chriselle Lim launched her blog The Chriselle Factor in 2011 as a vehicle to share behind-the-scenes fashion and beauty tips. Fast-forward 13 years and Lim is not only a mom of two but a content-creating juggernaut with 1.5 million followers on Instagram, 2.5 million on TikTok and over 700,000 on YouTube. Since the start of her career, it’s always been Lim’s personal style that has propelled her forward, making her a true tastemaker — and the ideal person to reinvent fragrance brand Phlur when it was relaunched a few years ago.
As the owner and creative director of Phlur, Lim tells CNN Underscored that she’s been very focused on the brand and on introducing more scents and categories for 2024. “Smell is such a personal experience,” Lim explains. “When you can find a scent that suits your mood, it can activate internally so many different elements to inspire and excite. It can change your mood and your energy. When your scent is on point, you can conquer anything.”
Long a fixture on shoots and runways, the OG influencer is a veritable treasure trove of trade secrets. “The best beauty tip I’ve received is to focus on taking care of your skin internally and externally,” she says. “Internally by understanding what your body can process and what it cannot handle. I took a blood lab test to find that out, and ever since, my skin and body has never felt and looked better. And, of course, externally by always hydrating and moisturizing and putting on sunscreen.”
As for how she unwinds at the end of a long day? “I put my phone away and read a book, light a candle, and try to be asleep by 10 p.m.,” she says. “Great sleep is everything.”
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